Daina’s Blog

…the thoughts of a modern day marketing student

Marketing During the Holidays! December 22, 2008

Filed under: Uncategorized — dkazmaier @ 9:12 pm
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Advertising during this time of the year either gets under your skin or gets you in the holiday spirit. Several companies utilize the holiday season to push new products through creative promotions. I spoke about Nivea in a previous post, and just discovered a New Year’s Eve promotion called “3,2,1…Kiss!” that they are planning to execute in Times Square this year. Apparently, the company will be handing out samples of lip products along with a laminated card that gives instructions on how to score the perfect NYE kiss! I think it’s a cute idea that will get great responses – do you think the company is taking it a little too far by basing their promotion around kissing? You can view the promo here: “3,2,1…Kiss!